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Content Ideas for Your Real Estate Website

Content Ideas for Your Real Estate WebsiteLooking for content ideas proven to generate huge amounts of traction online?

We designed Impactana to instantly provide marketers with the research they need to super-charge their content marketing strategies for any niche.


We're going to search for intitle: "rental homes". This will pull up web pages with rental homes included in their title.




Now, we need to filter the results to only show content uploaded in the past year. To do this, simply click Search Optionsand change the filter settings from Any Time to Past Year.





Awesome. Impactana has now presented us with 161 rental homes blog posts and articles uploaded in the past year.





Now we can ask ourselves the question – what content angles seem to work in the rental homes niche?

To find out, let’s sort the results by Impact. Impact aggregates metrics including comments, views, links and downloads to indicate how well audiences have engaged with a piece of content.




Just from the top, we already start gathering great content topics.




This post, covering tax deductions for rental homes, achieved a high buzz score of 2,000, and an even higher impact score of 13,000. Is this something that our own blog could write about?




To see exactly how well the article did, you can click on the article’s Buzz and Impact indicators for a full breakdown of its stats.




Scrolling down the page, we can see even more content opportunities. How about covering rental homes perfect for group getaways? This also appears to be a sought after topic.





How about luxury rental homes in specific cities such as London?  




As I’m sure you can tell by now, Impactana provides content marketers with a wealth of popular topic ideas to choose from. 

That’s it for this quick video lesson! Try Impactana yourself.


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Christoph C. Cemper
Christoph C. Cemper started working in the internet marketing business as an SEO and Link Builder in 2003. He began developing SEO software for internal use in 2006. In 2009, Christoph launched his favorite SEO tools as LinkResearchTools in the SaaS model. When the famous Google Penguin update changed the rules of SEO in 2012, Christoph started Link Detox, software for finding links that pose a risk in a website’s backlink profile. He introduced ongoing link audits and risk management to the market in early 2011. In 2015, Christoph introduced Impactana, a new technology platform and SaaS product to measure the success of content beyond "social buzz", to find content, videos and people that make an impact.
Christoph C. Cemper

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