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Make The Most of This Content Marketing Tool

Make The Most of This Content Marketing ToolLooking for drool-worthy content ideas guaranteed to engage your audience?

Trying to find cash-cow YouTube affiliates with huge followings? You can do this and so much more using Impactana - the latest and greatest content marketing tool to hit the scene.


Just like any tool, Impactana has a small learning curve. In this short video tutorial, we're going to walk you through how to read Impactana’s UI to get you off to a running start!




For this guide, we will do a quick search: intitle:”content marketing”. This will bring up webpages mentioning this phrase in their title.



Let’s take a look around the Impactana UI and quickly explain all of the elements.

At the top of the screen, we have the search box. Just like before, you can enter search phrases in this box and Impactana will pull up content that matches it.




To harness the full power of Impactana’s powerful search engine, you can use "Advanced Search Option". You can easily see some of these possibilities by clicking on the Advanced Search Options button.





Try using different 'Advanced Search Options" to discover lucrative content opportunities. For example, you can try inurl:”content marketing” to search for web pages including the phrase “content marketing” in the URL.

You can also try merging different advanced search options to get even more specific. Let’s ask Impactana to look for web pages with content marketing in the title and uploaded on Slideshare.net. To do this, I’m going to search for intitle:"content marketing" AND site:"slideshare.net".




You can get even more specific by adding values, for example views, clicks or downloads. Let’s combine a whole bunch of "Advanced Search Options" to look for web pages including Content Marketing in their titles, uploaded on Slideshare.net, with at least 5,000 views and at least 1,000 downloads.




Here’s a full list of the current advanced search options Impactana provides:


The inurl command helps to find a specific string in urls.

e.g. inurl:”linkresearchtools.com/case-studies/”



Find content on popular sites.

e.g. intitle:”google penguin”



Look for the phrase in the body section

e.g. inbody:”google penguin”



Look for the phrase in the comments

e.g. incomment:”google penguin



Unite several conditions with the AND boolean operator

e.g. intitle:"google penguin" AND inurl:"google"



Or the Boolean operator OR to look this or that

e.g. intitle:"content marketing" OR inbody:"strategy"



Use the Boolean operator NOT to exclude results

e.g. intitle:"google penguin" NOT inurl:"google"



Look for the phrase from url, title, body and comments

e.g. "google panda"



Buzz helps to find smaller or larger amounts of buzz

e.g. "content marketing" AND buzz>10k



Impact helps you to find smaller or larger amount of impact

e.g. "content marketing" AND impact>10k



Look for smaller or larger amounts of downloads

e.g. "content marketing" AND downloads>2k



Specify smaller or larger amounts of clicks

e.g. "content marketing" AND clicks>10k



Specify the smaller or bigger amount of views

e.g. "content marketing" AND views<10k



Specify smaller or larger amounts of backlinks

e.g. "content marketing" AND backlinks<1k



Specify smaller or larger amounts of comments

e.g. "google" AND comments>1k

Try merging different advanced search options to conjure up your own search queries to fit your own needs, as we showed before. Here are 3 further examples of how you can merge several advanced search options together:


Inurl:”weight loss” AND inbody:”guest post” AND backlinks>5k

This will search for pages with “weight loss” in the URL, “guest post” in the page body, while only show pages with more than 5,000 backlinks. This is Ideal for finding popular weight loss websites which are open to guest blogging opportunities. In many cases, guest posts are introduced or concluded with a phrase such as “this is a guest post by…”, hence the inbody search. By including the backlinks>5k advanced search option, we are also able to spot sites that have posted successful guest posts in the past.


Insite:”Slideshare.net” AND Intitle:”SEO” AND downloads>2k

This will search for pages including SEO in the title across Slideshare.net, while only showing those with more than 2,000 downloads. This is great for finding top performing SEO Slideshare presentations.


Intitle:”makeup giveaway” AND buzz>10k

This will search for pages including “makeup giveaway” in the title which have generated a buzz of over 10,000. If you run a cosmetics company, these websites may be the perfect partners to launch a sampling or giveaway campaign with.

For now, I’m going to go back to use our super basic intitle:”content marketing search”.




By default, Impactana will search for content, in other words, blog posts, presentations and articles matching your search query.

You can also prompt Impactana to search for videos by clicking the Videos tab.




As you can see, there are nearly 700 content marketing videos available for us to look through. Let’s go back to the Contenttab.




In addition to content and videos, Impactana includes an Influencer functionality so that marketers can discover those commanding large audiences of readers and viewers. You can find influencers for your search query by either using theinfluencer tab, or by clicking on View Sharers next to a specific piece of content.




Let’s see who the influencers are of this What is Content Marketing article. Neil Patel, the Content Marketing Institute,Cameron Conaway, and many other heavy-hitters have shared this article!




 If you press the "Detailed Info" button next to each infulencer, you will be able to see rich contact details. And that's not all. If the influencer is also an author, you will also be able to see the websites he's writing for.




Next, let’s cover the Buzz and Impact scores.

Buzz is Impactana’s aggregate of social media signals, divided into shares and likes.





These metrics are taken from platforms including Facebook, Twitter, Pinterest, Google +, Slideshare and LinkedIn. Think of Buzz as a way of gauging a piece of content’s short-term, immediate social success. To receive a breakdown of a piece of content’s Buzz score, simply click on it.





There are over 1000 tweets for this article, nearly 1,000 Facebook shares and nearly 900 LinkedIn Shares.

Impact, on the other hand, is all about measuring long-term engagement. This aggregate brings together metrics including the number of backlinks, comments, clicks, views and downloads. Like with Buzz, you can receive a breakdown of a piece of content’s Impact score by clicking on it.




Notably, this article received over 24,000 backlinks, generated nearly 100,000 views, and had been commented on nearly 100 times! Pretty fantastic!

By default, search results are weighted by both Buzz and Impact, however you can sort the results by either one of these indicators by clicking the buttons at the top of the search results.




Great. Now let’s assume that we want to specify only pieces of content uploaded in a specific time-frame, for example, in the past month. To filter the results, we can click on the Search Options button.




Now, let’s change the filter from Any Time to Past Month.




We are now presented with content uploaded only in the past month. In addition to adjusting time-frames, we can filter the types of content and language used by using these respective filter menus.




In order to visit a particular piece of content, you can simply click on the title link, or via this little drop-down menu and clicking Visit this page.




If you are interested in seeing what other content a website has to offer, you can also click on Show more content from this domain.




This will prompt Impactana to scan the website. As we can see, this 10 Content Marketing Goals Worth Pursuing article pulled up 104 pieces of content uploaded to Copyblogger.com in the last month.




To see who wrote a piece of content, the author is presented to you right here.




The publisher of the article is also available by expanding the Author and Publisher Context Actions. In this case, the author of this article is Sonia Simone and the Publisher is Copyblogger.




If you wish to share a piece of content directly to a social media page, such as Facebook or LinkedIn, you can easily do so by highlighting the article or post and clicking on one of these icons.




If you use Buffer or Pocket, you can also easily store the content for your workflow by clicking one of these two icons.




I hope you found this tutorial useful and now have a greater understanding of Impactana’s awesome possibilities!


BONUS: Try the free Impactana Content Marketing Toolbar.

It will save you time and will significantly improve your work.


Start discovering great content and industry influencers using Impactana!

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Christoph C. Cemper
Christoph C. Cemper started working in the internet marketing business as an SEO and Link Builder in 2003. He began developing SEO software for internal use in 2006. In 2009, Christoph launched his favorite SEO tools as LinkResearchTools in the SaaS model. When the famous Google Penguin update changed the rules of SEO in 2012, Christoph started Link Detox, software for finding links that pose a risk in a website’s backlink profile. He introduced ongoing link audits and risk management to the market in early 2011. In 2015, Christoph introduced Impactana, a new technology platform and SaaS product to measure the success of content beyond "social buzz", to find content, videos and people that make an impact.
Christoph C. Cemper

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