Impactana Press Information

Impactana Official Press Page

Impactana is a marketing technology to help you find content that makes an impact and measure marketing success by looking at the full picture.

Impactana Default Logo


This is the main Impactana logo and should be used in this form whenever possible.


Impactana Inverted Colors Logo


Impactana logo for use on a dark background.


Impactana Monotone Logo


You can use the monotone version of the Impactana logo whenever using the default or inverted version is not possible.


Mango Yellow

CMYK : C007 M031 Y094 K000

RGB : R238 G178 B017

Web : #EEB211

Impactana Buzz Blue

CMYK : C081 M060 Y000 K000

RGB : R063 G099 B173

Web : #3F63AD


Dark Grey

CMYK : C000 M000 Y000 K065

RGB : R102 G102 B102

Web : #666666

About the founder of Impactana

Christoph C. Cemper started working in online marketing in 2003 providing SEO consulting and link building services. Out of the need for reliable and accurate SEO software, he developed the first internal tools in 2006. This was the basis for the full product LinkResearchTools (LRT) launched to the public in 2009 as SaaS product with four tools. Thanks to ongoing development, LinkResearchTools now provides 21 tools with ever growing power, and functionality adapted to market requirements and Google changes.

When the famous Google Penguin update changed the rules of SEO in 2012, Christoph launched Link Detox, a software built for finding links that pose a risk in a website’s backlink profile. Christoph has been talking and writing about link risk management since early 2011 and introduced the technology and formal process for ongoing link audits in 2012 as well as pro-active removal and “disavow” of bad links.

In 2015, Christoph launched Impactana, a unique “Content Marketing Intelligence” technology that helps marketing professionals find content ideas that make an impact.