Impactana Press Information



Impactana Official Press Page


Impactana is a software for Content Marketing, Video Marketing and Influencer Analysis.

If you want to find content that resonates with your audience and reach out to the right influencers, then Impactana is the tool for you. 

impactana contact us

Discover great link-bait content ideas in any industry

Impactana is the only software that helps you find successful, link-bait content in “boring industries” like air conditioners, Healthcare, Real Estate and 99% of the topics that do not work on social.

You want to create great, useful content and attract as many relevant links as possible. Impactana helps you discover exactly what works for your audience.

Find YouTube niche stars to spread the word about your brand or product

Thinking of doing a product giveaway or sampling campaign? Why spend money on ads that nobody cares about? It's better to start a video promotion. Impactana helps you discover the strongest YouTube influencers in your niche. Let them speak about your product. The people following them are the people that you want to target through your marketing campaigns.

Impactana Official brand & design guidelines 


 These guidelines describe the visual and verbal elements that represent Impactana's corporate identity. This includes our name, logo and other elements such as color, type and graphics.

Impactana Default Logo


This is the main Impactana logo and should be used in this form whenever possible.


Impactana Inverted Colors Logo


Impactana logo for use on a dark background.


Impactana Monotone Logo


You can use the monotone version of the Impactana logo whenever using the default or inverted version is not possible.


Mango Yellow

CMYK : C007 M031 Y094 K000

RGB : R238 G178 B017

Web : #EEB211

Impactana Buzz Blue

CMYK : C081 M060 Y000 K000

RGB : R063 G099 B173

Web : #3F63AD


Dark Grey

CMYK : C000 M000 Y000 K065

RGB : R102 G102 B102

Web : #666666

Christoph C. Cemper started working in online marketing in 2003 providing SEO consulting and link building services. Out of the need for reliable and accurate SEO software, he developed the first internal tools in 2006. This was the basis for the full product LinkResearchTools (LRT) launched to the public in 2009 as SaaS product with four tools. Thanks to ongoing development, LinkResearchTools now provides 21 tools with ever growing power, and functionality adapted to market requirements and Google changes.

When the famous Google Penguin update changed the rules of SEO in 2012, Christoph launched Link Detox, a software built for finding links that pose a risk in a website’s backlink profile. Christoph has been talking and writing about link risk management since early 2011 and introduced the technology and formal process for ongoing link audits in 2012 as well as pro-active removal and “disavow” of bad links.

In 2015, Christoph launched Impactana, a “Content Marketing Intelligence” software that helps marketing professionals find content ideas and people that make an impact. Again Impactana provides unique metrics and technologies.



Create content that people want to link to

Start a free Trial of Impactana and discover link-magnet content in any industry.

link-bait content